The Unacademy is an academy for the digital age, where science, philosophy, technology, and arts can find a home. It is not an academy of ideas, a university, a research institute, or an NGO. Unacademy has a mission: to build a generation of digital natives who are better than their parents at thinking, writing, and talking.
As a means of helping people find a way to learn with the help of new technologies, Unacademy was conceived. We are all busy, and technology is all around us. But it comes in many shapes and forms, from tablets and smartphones to robots and drones.
They are building the world’s first online self-learning platform for children, where kids from K-12 can learn differently, with personalized learning paths.
The Unacademy Learning App includes more than 100 videos and provides step-by-step instructions for every experiment. Kids can learn about the sciences, philosophy, technology, and arts on their own time and without an adult’s supervision.
The learning app is Unacademy’s primary learning and teaching tool. It is a learning platform that helps anyone learn a new language, improve their digital skills, or enhance their education.
Unacademy Success Story: How an Online Learning Platform Became India’s #1 Education Portal
In just five years, Unacademy has grown to be India’s largest online learning platform. Today, Unacademy is the first digital learning platform that provides science, philosophy, technology, and arts education to children.
“We are proud to share that in just four years, we have become the fastest-growing EdTech company in India, and we will continue to serve as a strong online learning platform that helps anyone learn anything. We have grown from serving 50,000 students in 2015 to over 2 million students today!”
The Unacademy has a vast catalogue of short videos from the best minds in science, technology, philosophy, and art. These videos are curated to offer a variety of learning paths to help people better understand the world around them.
It is believed that this will be the most significant change to education in millennia. Soon, we will see a day when students will have access to online learning 24×7.
Unacademy is the most-watched educational video on YouTube—and they have a mission that is not just limited to the video. They actively seek to build an entire generation of digital natives who are better than their parents at thinking, writing, and talking.
Its mission is to help people learn science, philosophy, technology, and arts in a convenient and personalized way. Unacademy is the first app that is a full-package solution for learning from the convenience of your smartphone. It is not a collection of videos. It is an app where we have assembled the best of science, philosophy, technology, and arts to create a system for learning.
Four Reasons Behind the Success of Unacademy in the e-learning Sector
Emphasizing a great deal on the courses that need to be reviewed
The Unacademy has created a set of learning pathways that focus on the areas of knowledge and skills that need improvement. Courses that do not have a strong community of learners are being removed from Unacademy.
Unacademy’s unique approach offers an extensive but structured catalogue of course materials relevant to society and is currently expanding the courses to cover topics taught in schools and universities.
Distributing the burden of creating new content
The subject matter experts build Unacademy courses. They are the best in the world and are supported by the most experienced faculty you will find.
The Unacademy is a community of educators. So, as the courses get better and better, the new approaches they produce become better and better.
Launching a premium service to monetize the following quickly
Unacademy has recently announced Unacademy Premium. This premium service offers additional content to its existing free offerings. Unacademy has always been free. But now, you can upgrade to Premium membership for only $5 a month.
After launching the premium service, everyone was surprised to see the follower count double. Not only that, there was a massive increase in the engagement rate among the followers. A large proportion of the followers have also subscribed to Unacademy Premium, which means they can now monetize the content more reliably.
Developing a premium product while delegating the risk
Unacademy made an additional investment of $50,000 to improve its technology. They took a gamble on their premium service but were willing to take it because they believed that their service would be profitable in the long run.
Since most of the free courses have not been monetized to date, a large number of its users are risk-averse and want to pay a small amount of money for premium content.
Finally, they started to see more and more people using the Unacademy Premium services. It brought Unacademy Premium into the public eye. Unacademy Premium is an enterprise and is not intended to serve as a way for people to consume new knowledge.
How Unacademy Went from 0 to 1 Million Students in Just Five Years?
Unacademy invested heavily in technology. It spent a large amount of money on the technology team in the first five years, allowing them to evolve the technology and meet consumer expectations quickly. They invested in content. It has a large community of volunteers who have created content for it.
They built a course catalogue of over a million courses and then turned on autopilot. The next thing we noticed was the sudden increase in its follower count.
The number of students who registered on the Unacademy exceeded one million within just five years of its launch. Unacademy has been in operation for many years now. Although they have grown very slowly, the number of students has increased.
To attract more students to Unacademy, they introduced new features and services, including free and premium service, and built an extensive catalogue of content that appealed to its users.
Conclusion
Unacademy is the first app that is a full-package solution for learning from the convenience of your phone. It is not a collection of videos. It is an app where they have assembled the best of science, philosophy, technology, and arts to create a system for learning.
The Unacademy app is an educational game that teaches scientific literacy. Unacademy’s unique approach is to offer a vast but structured catalogue of course materials relevant to society.
