Every company hoping to succeed in the modern marketplace needs to develop a solid social media strategy. As customers are looking for brands they can trust, you need to publish relevant, compelling posts on a regular basis. Otherwise, they might believe you lack the professionalism they are looking for in a brand. Find out how to start a social media campaign from scratch.
Define Social Media Goals and Objectives
If you fail to define realistic social media goals or objectives, you will not be able to understand how your campaign is performing. Don’t publish content with no plan. Define social media goals so you can identify when your campaign takes a turn for the worst, so you can alter the strategy to ensure it remains on track.
Many companies make the mistake of trying to build a social media presence on every social media channel. Unless you have a large marketing team on staff, we recommend focusing your efforts solely on a few social media platforms where your target audience are most active, such as Facebook, Instagram, LinkedIn and Twitter.
Research your industry and audience to find the best platforms to reach your desired demographic. Visit your competitors’ social media profiles to gain an insight into their most successful platforms? Also, identify their interests and the best posts and times for engagement. Monitoring your competitors will also allow you to identify where they are performing well or failing, so you can create a more successful strategy.
Promote High-Quality Content
Boring, promotional and unhelpful content will never be a success on social media, no matter how many posts you publish on Facebook, Twitter and Instagram. If you want to capture your audience’s attention and build their trust, you must write high-quality content that engages with your key demographic. Not only must you grab an audience’s attention with eye-catching content, but you must establish your brand as a trustworthy, authoritative source within your industry.
Write Content for Each Platform
You can create a trusted brand online by matching your content to each social media platform. For example, keep your messages short, sweet and simple yet engaging on Twitter, which allows only 280 characters, and you can use hashtags to boost your online reach. Save your highest quality images for Instagram and Pinterest to attract followers and encourage online engagement. While Facebook allows you to use a combination of images and text to grow your brand.
Consult the Experts
If you lack the confidence or know-how to create a social media strategy from scratch, don’t take any chances with your brand and consult the experts. Turn to the likes of riversagency to generate a buzz on social media, while forming authentic relationships with your followers. Their experts can create, schedule and measure your social media success.
Have you successfully created a social media campaign from scratch? Tell us all about it in the comment section below. We would love to read your tips, stories and opinions.