Online shopping is a mode of shopping in which customers buy products over the internet. It is a kind of electronic commerce that has taken the world by storm and has also become a significant part of people’s lives. It is gaining momentum at a high-speed rate as it is the easiest and fastest shopping mode and has many advantages.
Shoppers are provided with a unique experience that will enhance the purchase process. They are given special offers and discounts on their favorite products directly from the brands.
Ecommerce has made convenience in shopping more accessible and convenient. It has made online shopping a convenient and enjoyable experience for consumers, especially busy people. On the other hand, an e-commerce platform is a digital marketplace that provides consumers and retailers to sell their products to each other. Online shopping can be the best way to shop if used correctly. However, it is not always the best option. People who shop online are more likely than those who shop in stores to purchase impulse purchases.
The concept of e-commerce is not just a buzzword. It is the present and the future of the retail Industry. It is expected to grow in size and influence. Today, e-commerce sales in India are more than 3.8 trillion rupees, and they are expected to increase by around 20 to 30 per cent every year.
We are all aware of the recent achievement of Meesho in winning the #1 most downloaded app in India. It won this position on the back of its innovative product and branding strategy, the app store’s very best customer support, user-friendly interface, and the ability to scale up, which allowed it to stay at the top of the competition.
The rise of the Meesho app has been indeed an eye-opener for many. Meesho is an App that has changed the way we shop for clothes, accessories, shoes etc. The app allows you to create a virtual shopping list that can sync across your phone, tablet, desktop and on the go.
Meesho, India’s no.1 reselling app, has been named the best app for shoppers in India. The app, which was launched in 2015, has already become the top-selling app in India.
Meesho is an app you would consider the new face of e-commerce in India. Since its first year, it has been so successful that it has made the news worldwide. It’s the #1 most downloaded app in India, and it is the #1 most resold #App in India.
Meesho launched its first mobile shopping app in July 2015. It has taken India by storm. According to App Annie, Meesho has secured the #1 spot in the Top-selling category defeating Flipkart, Amazon and Instagram.
It is India’s leading reselling app. It is the only app in India that allows you to create a virtual shopping list that can sync on your phone, tablet, desktop and the go. Meesho is an app with a difference. When you download the latest version of the app, it will give you the best deals online. You can also create a virtual shopping list and sync it across your phone, tablet, desktop and on the go.
On the Meesho platform, there are over two million resellers. Furthermore, the company boasts more than 20,000 Meesho suppliers from more than 500 towns to its name. Meesho offers a platform where resellers can do business. Resellers can quickly sell their products on our platform. We give them the ability to find customers and market their products in a very cost-effective manner. The Meesho Marketplace is currently operational in more than 100 Indian towns.
Meesho- Founder and team
Meesho means “meri shop” In Hindi (My shop in English). As you can see, the name itself complies with customers that it is their shopping platform only.
Meesha’s tagline says, “Not just a homemaker, a Meesho Entrepreneur,
It was founded by Sanjeev Barnwal and Vidit Eatery in 2015.
He is a graduate of IIT Delhi with a bachelor’s degree in engineering. He is the founder and Chief Technological Officer (CTO) of Meesho. He has also worked before at Sony Communications as a developer.
He is the co-founder and Chief executive Officer (CEO) of Meesho. He worked with InMobi, a mobile marketing platform, where he designed growth strategies.
They both were batchmates (2008-12) and came up intending to build a platform to help the MSME sector (Micro. Small and Medium Enterprises). So, as social commerce was struggling to maintain the space in India, Meesho guided the way and revolutionized the Industry.
Meesho- Start-up story
So when Meesho was first launched in 2015, it was known as FASHNEAR. It was just any other app where you can buy fashion related things like trendy clothes, accessories and any other fashion item and things. The basic idea was that the customers could order from local shops too. The shopkeepers had to register themselves with the FASHNEAR, and the customers could order from a shop nearby them.
But soon, the founders discovered some issues with the app. The business model was not appropriate. They learned that customers are not much concerned with buying clothes from local shops. Also, shopkeepers wanted to increase their sales by selling their products online to many locations and not just any local area. After that, the founders themselves went deep down to discover the trouble. All these problems led them to have to rethink their business model. By the end of 2015, FRESHNEAR was converted to Meesho.
The company’s aim is to help 100 million small companies prosper in the digital world. Meesho’s mission statement says, “Democratize internet commerce for everyone.”
If you are an online shopper, then Meesho is for you. Meesho gives you the best deals online. When you shop in Meesho, you will find your favorite brands of clothes, accessories, electronics, household goods and groceries, and you will also find exclusive discounts on them.