Creating a killer ecommerce website is the first step to success for any online business. If you have an amazing product with superior quality and a price that’s hard to beat, almost nothing stands in your way from launching an ecommerce store that sells like crazy. Product photography plays an important role in increasing conversion rates, as potential customers are visual creatures who respond far more favorably to sites with pictures than those without them. Whether you’re just beginning your ecommerce journey, or your current site needs a face lift, this article covers everything you need to know about product photography and how it can help you grow your business. Let’s jump right in!
What is Product Photography?
Product photography is the art of taking pictures of products for the purposes of marketing them. By capturing images of your products, you can use them to sell your items online, in print advertisements, and on social media. Product photography can take many forms, but the most common use is to photograph products on a clean, white background. In some cases, product photography may also involve shooting items in an environment that reflects how customers might use the product in real life. Product photography is often done in a studio setting, but photographers can also do it on location. When done correctly, product photography can help increase sales by making products look more attractive. When customers see an item they like on your website or in an advertisement, they often want to purchase it immediately. Product photography is one of the most important aspects of any ecommerce business.
Why is Product Photography Important for Ecommerce?
Ecommerce is booming, and you’ve decided to jump on the bandwagon and start your own business. The next step is to decide what products to sell, how to brand your store, and where to host your site. If you’re in the United States, you’ll likely use Shopify, BigCommerce, or Squarespace to host your site because they’re all easy to use, feature-rich ecommerce platforms. When it comes to building your brand and increasing conversion rates, product photography is one of the most important and effective marketing strategies you can use. It allows potential customers to see your products in detail, up close, and in their full glory. It’s the sales pitch your customers never knew they needed.
Types of eCommerce Product Photography
There are three main types of product photography you can use to showcase your products and boost conversions.
White Background Setups – The most common type of product photography is taking items and placing them on a clean, white background. This allows you to highlight the item and focus the customer’s attention on it. You can also use reflectors and lights to direct light onto the product and help it “pop” off the page. This type of product photography works best for products that are small and lightweight, such as t-shirts, mugs, phone cases, etc. If you’re selling larger items, this setup won’t work as well.
Natural Environment – Another option is to shoot your products in a natural environment. For example, you might take a picture of a laptop sitting on a wooden desk. This type of photography is ideal if you are selling products that are meant to be used in everyday life. If the product is a food item, this is also the best way to show it off to its fullest potential. This type of photography is more complex than the white background approach. You’ll need to find a location that looks good with your product and arrange it in a way that looks attractive.
Studio Photography – This type of product photography requires setting up a studio and taking pictures of your product in various setups. It’s ideal for products that can’t be photographed in an outdoor environment and is great for highlighting detailed products, like bikes, cars, or home appliances.
3 Steps to Producing Professional-Quality Photos
When it comes to producing high-quality product photography, there are a few steps you can follow to ensure your images come out looking their best.
Choose Your Background – The first step to creating stunning product photography is to choose a background that complements your products. You can do this by selecting a color that your products look best against. The background you select should also be visually appealing, but not so eye-catching that it distracts potential customers from the item they’re shopping for. You can use a light table, paper, or paint to change the color of your background. You can also use a click-and-change background, which lets you quickly switch between backgrounds. Using a clean and visually appealing background will help you showcase your product to its fullest potential.
Find a Comfortable Spot – The next step is to find a spot that is both visually appealing and comfortable for the product you’re photographing. This may sound silly, but it’s important to find a spot that makes your product feel at ease. It’s hard to take a great picture when your product is fidgety. If you’re photographing food, you can try to get your product to sit still. Taking pictures of food is tougher than it might seem, but you can do it! If you’re taking pictures indoors, make sure the area is clean and has a background that doesn’t distract from the product. You can use a wall, the back of a couch, or anything else that’s clean and easy to remove from the picture if necessary.
Use the Right Lighting – Last but not least, you need to set up the right lighting for your product photography. You want to create a balance between too much light and not enough. This will let you see the product in the best way possible. You can use natural lighting or use a lighting kit. Using artificial lighting helps you control the shadows and creates a clean, consistent look for all of your product images.
Product photography is a key part of any ecommerce website. It lets potential customers see your products in detail and up close so they can make informed purchasing decisions. To create the best product images, you need the right equipment and lighting, along with some posing tips and tricks to ensure your product looks its best. If you’re just getting started with ecommerce, it’s important to start with a killer website. Creating a visually appealing site with product photography will help you increase conversions and turn potential customers into paying customers.
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